Which Service Do I Need?

Category: offers Sources: Strategic Reference — Which Service Do I Need? (Notion, fetched 2026-08-01) Confidence: high Last Updated: 2026-08-01

The most commercially important page in the Strategic Reference set. This is Trace's primary customer-routing logic — written as a funnel-ready decision system. The customer's situation comes first; the service name comes second. Use this article (not Offer Architecture directly) as the source for any website "which service is right for me" flow, sales-qualification script, or chatbot/intake logic.

Who Trace Helps

Businesses placing PPE on the market. Motorcycle protective apparel and equipment is the master specialism; selected expertise also covers hand protection, high-visibility PPE, eye protection, head protection, hearing protection, and sports protective equipment where the product and evidence fit Trace's competence. Trace does not sell PPE or advise businesses buying PPE for workplace procurement.

Pathway: Know the route. Move the product. Regain control. Build capability. Hero message: You build protection. We clear the route.

Opening Question: "Where Is the Product or Range Stuck Right Now?"

1. "We do not know the route." → Route Finder

Signals: "We have a new PPE product but don't know what applies." / "We're unsure which standards, tests, or certification route we need." / "We want to spend money on the right testing and certification." / "We need to know what must happen before launch."

Creates a product-specific route map: intended market, product identity, likely category and route, evidence, gaps, sequence, decisions, next actions. Price: £495. CTA: Map my route. Never promise a guaranteed certificate, approval, or market-access outcome.

2. "The route is known but the product is not moving." → Certification Project

Signals: "The product is stuck in testing." / "The certification body has raised questions." / "We need documents, testing, and certification work coordinated." / "The product is meant to ship but the file is not ready."

Full project £1,500 first product / £1,000 subsequent (established route); documentation-only £950/£650; testing coordination £350/£250; certification coordination £350/£250. Third-party fees separate; weekly status updates in the full project. CTA: Move my product forward.

3. "Something has gone wrong." → Issue Support

Signals: "A test has failed." / "The certification body won't accept the evidence." / "A marketplace or distributor is challenging the product." / "We have a supplier-document issue." / "The product changed and we don't know whether the file is still valid." / "We have a recall or regulatory concern."

Testing £450, certification £650, marketplace challenge £750, supplier-document/evidence £450, product-change £650, recall/regulatory response £950. CTA: Help me regain control. If broader than the defined intervention, may lead to Certification Project, Range Review, or Technical Partner.

4. "We do not understand our range." → Range Review

Signals: "We have products on the market but the files are inconsistent." / "We inherited the range." / "We can't tell which report belongs to which product." / "We need to identify products to remove, consolidate, or prioritise." / "Some reports are older than five years and a new application may need new testing."

Portfolio Review £150/product (no fixed minimum stated here — see pricing note below); Deep Product Review £350/selected product. CTA: Review my range.

5. "We need ongoing technical ownership." → Technical Partner

Signals: "We need someone technical in the background." / "We can't justify hiring a full-time specialist." / "New products keep arriving and someone needs to manage the documentation." / "We need someone who knows the range and open issues."

Advisory £750/mo, Oversight £1,500/mo, Operations from £2,500/mo (one standard new-product documentation set included, £500/additional standard new product, no fixed cap). "A continuity service, not an unlimited or hourly promise." CTA: Keep my technical control.

6. "Our team needs to do this properly." → Team Training

Signals: "Our team doesn't understand the route." / "We need to understand technical documentation." / "We want internal champions, not another presentation." / "We need practical motorcycle PPE knowledge."

PPE Foundation £750; PPE Document Workshop £1,750 (one-to-one with Glen); Motorcycle Advanced £1,500 (client-specific, limited to relevant standards from intake — named example standards: EN 17092, EN 13594, EN 13634, and relevant EN 1621 parts, useful detail not previously captured in Standards Coverage); complete pathway £3,500. Delivered through the Vercel-based interactive platform. CTA: Build my team's capability.

Pricing note: this page states Portfolio Review has "no fixed minimum" required, while Offer Architecture and Services state a minimum of 10 products (£1,500 minimum engagement) per the Range Review deep-dive page. Flagging this as a minor inconsistency between Notion sources for Glen to confirm — the deep-dive page is more detailed/specific and likely the more current figure, but worth a quick check.

Customer-to-Service Table

Situation Service Result
Route unclear Route Finder Uncertainty becomes a defined route
Product stuck Certification Project Planned work moves forward
Live issue Issue Support A problem becomes a contained response
Range unclear Range Review A portfolio becomes a decision list
Ongoing need Technical Partner Technical ownership becomes a recurring capability
Team gap Team Training Knowledge becomes practical capability

Funnel Qualification Questions

What type of PPE are you placing on the market? Is motorcycle protective apparel/equipment involved? Are you the brand owner, manufacturer, importer, distributor, or another responsible business (see Ppe Responsibility Map)? Which market is involved? Is the product new, on-market, inherited, changing, or being withdrawn? What's the most urgent sentence describing the situation? Is it being tested, assessed, certified, shipped, or sold? How many products/variants are involved? What evidence do you have today? Has a test house, certification body, marketplace, customer, authority, or industry body raised an issue? Is anyone injured or at immediate risk? What decision must be made next? Who owns the final technical and commercial decisions? What would a useful result look like in 30 days?

Disqualifiers

Trace is not the right fit where a prospect wants to: buy PPE for workplace procurement; get a certificate without testing or evidence; have Trace sign as a certification body, notified body, approved body, or regulator; get a guarantee that a product will pass; use invented or backdated evidence; get advice outside Trace's declared competence (see Proof Stack (Competence and Experience Record section)); or get unlimited work without agreeing scope and responsibility.

Funnel Sequence

  1. Recognise the situation.
  2. Name the consequence of leaving it unclear.
  3. Explain the practical result Trace creates.
  4. Ask only the questions needed to route the enquiry.
  5. Recommend one service.
  6. Explain the next step.
  7. Set boundaries before the call or proposal.

Suggested transition: "Tell us where the product is stuck. We will help you identify the next responsible step."

Internal routing rule: Unclear route → Route Finder. Clear route and defined project → Certification Project. Live issue → Issue Support. Unclear range → Range Review. Repeating need → Technical Partner. Capability gap → Team Training.

A future Compliance Control product is not part of the locked service menu until defined and built (see Parked Concepts in Offer Architecture).

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