Website Copy Drafts

Category: website Sources: 18 files supplied by the user (2026-08-02), externally AI-generated, copied in from Documents/website-copy/ outside this repo Confidence: low — externally generated, not yet reconciled against brand rules (see below) Last Updated: 2026-08-02

AI-generated draft copy for the Trace website. Component pools, not finished pages — per the user, these are meant to be cut up and drawn from, not shipped wholesale onto any single page. Distinct from Homepage Routing Section Copy, which is finalized, shipped copy.

Structure

One folder per service (canonical names, matching Offer Architecture), plus all-services/ for cross-offer copy. Each service folder holds three files, renamed from the source for consistency (originals used inconsistent -copy.md / -homepage-copy.md naming for the same content type):

  • landing-page-copy.md — a full landing-page pass (Hero, Problem/Stakes, Solution, Filter/Who It's For, Benefits, Social Proof, Plan, Final CTA).
  • sales-page-copy.md — a long-form, AIDA-style sales-letter pass (Headline, Problem & Agitation, Solution, Credentials, Benefits, Social Proof, The Offer, Scarcity, Guarantee, CTA, Warning, P.S.).
  • services-tier-copy.md — a three-tier pricing/services-comparison pass for that one service.

all-services/ mirrors this with homepage-copy.md, sales-page-copy.md, and services-page-copy.md (renamed from services-copy.md for naming consistency — this one is the actual cross-service /services page, not a per-service tier comparison).

No Issue Support folder yet — the source material didn't include copy for it, matching the fact it has no dedicated offer-playbooks/ folder either yet (see Offer Playbooks).

All Files

Route Finder Certification Project Range Review
Landing page Landing page Landing page
Sales page Sales page Sales page
Services tiers Services tiers Services tiers
Technical Partner Team Training All Services
Landing page Landing page Homepage
Sales page Sales page Sales page
Services tiers Services tiers Services page

Before pulling any of this onto a live page — known conflicts with documented brand rules

This copy was generated externally and has not been reconciled against the brand wiki. Flagging rather than silently fixing, since editing copy content wasn't asked for — worth a look before anything here goes live:

  1. Pricing is prominent throughout (headlines, CTAs, a dedicated "Investment" line, PS sections) — directly conflicts with the standing rule that public-facing pages carry no pricing of any kind (see Website Main, Visual Identity).
  2. Banned word "gear" appears repeatedly ("get your gear to market," "gear failed") — house style swaps this for "apparel" (see Voice Guide).
  3. US spelling throughout ("organized," "recognize," "customize," "specialized") — house style is UK English (see Voice Guide).
  4. services-tier-copy.md files invent three generic tiers per service (e.g. Route Finder split into "Diagnostic & Roadmap / Documentation & Preparation / Full Certification Support") that don't match the real offer architecture — each of the six services is one fixed-fee/fixed-scope offer, not a three-tier ladder (see Offer Architecture, Services).
  5. Scarcity/urgency framing (e.g. Route Finder's "I accept a maximum of 4 Route Finder projects per month" + waitlist) — pain agitation and consequence framing are approved per the 2026-08-01 rule change (Voice Guide's Public Copywriting Process Rule), but this reads closer to fake-scarcity/campaign framing, which the brand explicitly avoids ("no countdowns... no 'this month only' language" — see the services-overview prompt pack). Worth a second look even under the relaxed rule.

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